Role: Senior Product Designer Led end-to-end design for the conversational AI experience, including interaction design, UI, and system states in collaboration with product and engineering. An AI-powered assistant designed to help sales teams navigate conversations, generate follow-ups, and act faster with contextual insights directly inside a CRM platform.

A mobile-first redesign of a CRM platform for a HealthTech SaaS company. Role: Senior Product Designer · Product, Engineering · Mobile UX & Design Systems

A ground-up UI design for Roobrik's client-facing analytics dashboard, built to help senior living communities track survey performance, lead conversion, and chat engagement in one unified platform.

Cara Amici Salon is a boutique hair and beauty salon that needed a complete visual identity and online presence to support its grand opening. The goal was to build a brand from the ground up that felt luxurious yet approachable, reflecting the warm, personal connections the salon team aims to foster with every client. This project covered logo design, brand guidelines, and a fully responsive website with booking functionality.

Apple Music is known for its clean and minimal interface, which aligns well with Apple’s brand. While the design is visually appealing, there are usability challenges that impact the overall experience. This case study explores common user frustrations and presents design solutions aimed at improving functionality while preserving the app’s aesthetic.