Dashboard Redesign
The Roobrik Dashboard Redesign was a critical product initiative aimed at modernizing the platform used by older adults and caregivers researching senior living options.
Client
Roobrik
Industry
Technology and Healthcare Industry
Service
UI / UX Design
Web Development
Figma Development
Duration
5 Weeks
OverView
Roobrik is a healthcare technology company that helps families make informed decisions about senior living. Their original dashboard lacked visual clarity, mobile responsiveness, and an empathetic user experience - especially for older adults and family caregivers navigating high-stress decisions. As Lead UI/UX Designer, I was responsible for rethinking the dashboard's structure, visual design, and interaction flows. Working closely with the product, development, and marketing teams, I translated business goals and user needs into a modern, intuitive interface.
The Challenge
One of the biggest challenges in this redesign was addressing the wide spectrum of tech literacy among users-many of whom were older adults or caregivers navigating the platform for the first time. The dashboard also needed to support sensitive decision-making around senior care, which required a careful balance of clinical accuracy and emotional intelligence. Additionally, the legacy design was not mobile-friendly and caused friction in key tasks, leading to increased support requests and user frustration. With user needs evolving and a growing emphasis on accessibility and usability, the redesign focused on creating a more intuitive, responsive, and empathetic digital experience.
The Solution
We developed a cohesive brand identity for Elegant Pack, including a new logo, color palette, typography, and visual elements that conveyed luxury, quality, and sophistication. The redesigned website featured high-quality visuals, elegant typography, and a refined color scheme. Interactive elements and streamlined navigation enhanced user engagement, ensuring a unified and professional appearance across all digital touchpoints, including the website, social media, and marketing materials.
The Result
The new brand identity and innovative digital design significantly enhanced Elegant Pack's market presence. The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement. The revamped website attracted more visitors, reduced bounce rates, and increased conversion rates. Elegant Pack successfully established a strong, memorable brand identity and an engaging digital platform, solidifying their position as a premium provider in the cosmetic packaging industry.
